DESIGN - IDENTITY


Baked Logo Concepts
In most cases, I prefer designing logos in black and white, especially in the concepting phase. I want to see how well it communicates its message and how strong it is; in it’s most basic form. Maybe it’s related to my study of designers like Paul Rand who believed in simplicity and recognizability?

Role: Art Direction, and Design





InVerse Logo, Icon, Business Card, and Primary Color Palette Concepts
Can't talk about these, because I can't remember the details of the NDA, but I was pleased enough with the outcome, that I felt the need to display them with no real explanation of the what and why ;).

Role: Art Direction, and Design
Credits: Thanks to the guys at Mondo for the opportunity.




Miscellaneous Logos
This is a collection of logos done over the years, mostly older stuff I didn’t feel like putting a lot of detail into, at this point. There are some respectable things happening here, and I will post more details on some of the newer things going up on this page, for those who care.

Role: Art Direction, and Design
Credits: Fuel Perks Travel was created as a division of Fuel Perks, so the top half of that logo is credited to the original designer, and the bottom half was actually a collaboration between myself, and Kyle Locke while working at Texture Media… Which was aquired by CP+B.